BRAVING THE WAVES, RISING TO GLORIES MIDEA BUILDING TECH. REGIONAL STRATEGIC PARTNER CONFERENCE REVIEW

From November 11 to 13, 2024, the Midea Building Technologies APAC & MEA Partner Conference was grandly held in Ho Chi Minh City, Vietnam. This year’s conference, themed “Braving the Waves, Rising to Glories,” brought together over 240 guests from 39 countries, including representatives from primary and secondary channel distributors, top developers, clients, general contractors, consulting firms, government agencies, and HVAC industry associations. This event showcased Midea Building Technologies' extensive coverage and rapid development in the ToB multichannel ecosystem.

During the conference, Midea Building Technologies and its partners engaged in in-depth discussions on business expansion and innovative development within the theme of ToB diversification. The event was primarily divided into five segments, systematically introducing the company’s strategies for horizontal expansion and vertical deepening of its business.

The first segment focused on the development and planning of building business, providing in-depth analysis and clearly outlining the blueprint for future business expansion.

The second segment showcased Midea's technological achievements in the central air conditioning sector and presented data center solutions. It introduced new products for the APAC and MEA regions in 2024, providing partners with more efficient and high-quality application scenarios.

The third segment covered the latest advancements in Midea Building Technologies' diverse range of businesses and horizontal integration, including cutting-edge technologies such as smart controls, elevator systems, and Hezong energy storage solutions.

The fourth segment shared the journey of business development in the Thai market and discussed key topics such as how Midea Building Technologies has increased its market share, providing valuable experience and guidance for partners.

In the fifth segment, an authority representative from AHRI shared the latest updates on HVAC industry regulations, refrigerants, and performance standards for 2024, providing conference attendees with valuable insights into future industry trends.

During the conference, the Year 2025 Kickoff Ceremony took place with great significance. Management team from Midea Building Technologies and representatives from MBT Everest Club took the stage together to officially announce the launch of the new business journey for the upcoming year.

In particular, in the heart of the city, three billboards for Midea Building Technologies stand tall along the riverside, creating a stunning focal point. This not only represents a prominent showcase of our brand but also serves as a powerful testament to our commitment to key markets in the APAC and MEA regions.

EUROPE

Sorrento, Italy

From November 10 to 12, under the warm sun of Southern Italy, Midea Building Technologies held the 2024 MBT European Strategic Partners Conference in Sorrento, known as the "Jewel of the Bay of Naples." This year's conference was themed “INFINITE HORIZONS IN SMART LIVING.”