Midea Building Technologies Hosts Exclusive EliteClub Seminar in Dubai, Leading the Charge for Decarbonization in Construction Industry

Midea Building Technologies Hosts Exclusive EliteClub Seminar in Dubai, Leading the Charge for Decarbonization in Construction Industry

Amid growing global concern over carbon emissions, countries worldwide are accelerating efforts to decarbonize the construction industry - a major source of CO2 emissions. On May 7th, Midea Building Technologies hosted an EliteClub Seminar in Dubai, bringing together experts from the construction and HVAC sectors to explore green development trends and energy-saving innovations in construction, injecting new momentum into the industry’s sustainable development. 


Lincturer from the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE). Highlighting the construction industry as a major source of carbon emissions, his insights underscored the pivotal role of energy-efficient design, clean fuel adoption, and advanced technologies in driving decarbonization efforts across the sector. Dr. Colliver also expanded upon challenges and opportunities presented by decarbonization, proposing strategies such as using refrigerants with low global warming potential (GWP), employing demand management tools, and optimizing waste heat recovery to reduce energy and water usage.

In addressing the pressing need for decarbonization within the construction industry, Midea Building Technologies turned to the substantial energy consumption of HVAC systems, which can contribute up to 49% of total building energy usage. To tackle this challenge, Dr. Lin Bo, a senior application engineer at Midea Building Technologies, shared insights into the low-carbon operation and life-cycle of VRF systems. Dr. Lin emphasized the importance of optimizing VRF system designs and selection to maximize energy efficiency and comfort levels, particularly through intelligent and precise design solutions. 

In another discussion themed on “Integration Solution Facilitate Building Energy Saving Update”, Dr. Bruce Lee, Technical Leader of High-Efficiency Chiller Plant at Midea Building Technologies, elaborated on the definition of high-efficiency chiller units and their advantages compared to conventional counterparts. He stressed the transformative potential of adopting energy-efficient equipment and integrated hardware and software solutions for enhancing building energy efficiency and operational effectiveness. Dr. Li's presentation was supported by successful case studies demonstrating the effectiveness and cost-efficiency of Midea's solutions, which are now driving the industry towards a new era of high-efficiency, energy-saving, and environmentally friendly buildings.

The EliteClub Seminar served as a platform for robust discussions in roundtable forums and Q&A sessions, providing attendees with opportunities to exchange ideas, share experiences in green transformation, and engage in collaborative initiatives to promote industry decarbonization. The event also saw ASHRAE presenting Midea Building Technologies with an honorary certificate that commended the long-term partnership and acknowledged Midea's contributions as the exclusive event sponsor.

Midea Building Technologies created EliteClub Seminar as a high-profile platform for professional associations, consultants, designers, and property owners to foster communication and advance technological integration in the construction industry. Following the success of the Dubai edition, Midea Building Technologies announced plans to expand the reach of EliteClub Seminars to Azerbaijan, Georgia, and Saudi Arabia in May and more countries in coming months. The prestigious events are expected to encourage technical collaboration among HVAC and construction industry stakeholders and drive the adoption of sustainable technologies on a global scale.