Midea Building Technologies MBT EliteClub Workshop Latin America Tour Successfully Concludes, Advancing VRF Innovation and Sustainability

Following the successful launch of the MBT EliteClub Workshop in Brazil, Midea Building Technologies concluded its Latin America tour with three VRF-focused industry exchange events in Mexico, Venezuela, and Argentina. These events attracted local designers, consultants, and industry experts, who engaged in  in-depth, interactive discussions on the latest developments, global trends, and advanced technological applications of VRF systems.

The events began with representatives from Midea's local partners, along with Midea Group and Midea Building Technologies, introducing Midea's global strategic direction and leading technological innovations. This was followed by a comprehensive presentation on the global landscape and emerging trends in VRF technology.

Throughout the events, participants,guided by experienced VRF consultants and professors, shared the challenges they faced in real projects and engaged in discussions on their ideal VRF systems. Key topics included energy optimization, enhanced occupant comfort, and improved efficiency in complex building environments. Experts from Midea’s DX Product Company provided professional insights, presenting the advantages of Midea’s VRF systems in energy efficiency, system optimization, and intelligent management. Additionally, Midea introduced its selection software and Computational Fluid Dynamics (CFD) simulation software, which assist designers in accurately selecting equipment and optimizing system designs. The CFD software simulates real-world system performance, identifies potential issues, and optimizes the placement of indoor and outdoor units to ensure high operational efficiency and stability.

Through this series of high-quality workshops, Midea Building Technologies has established an effective platform for promoting VRF technology in Latin America, accelerating its application and development in the region. The MBT EliteClub Workshop series highlighted Midea's innovative achievements in green building, earned high recognition from industry experts and designers, and laid a solid foundation for further expansion in both Latin America and global markets.