Midea Pop-up Store à Paris: Technology Innovation Leads the New Trend of Green Life

Recently, Midea Group held a six-day pop-up event at La Samaritaine, the fashion landmark in Paris, France. The theme "Profitez de chaque instant" (Embrace every moment) brought Midea's HVAC products' idea of the comfortable urban lifestyle to French consumers. This flash event not only granted close interaction between Midea's HVAC and French consumers but also marked a significant milestone in Midea Group's internationalization and localization strategy.

Midea's HVAC products, not only innovative but also environmentally friendly, can cater to the diverse cooling and heating demands of French consumers. During this flash event, Midea showcased four hero products: PortaSplit split air conditioner, Breezeless E split air conditioner, Arctic R290 ATW heat pump, and Atom T mini VRF system. Crafted by a local R&D team, these products can better meet local consumers' demands, providing a user-centric comfortable experience.

PortaSplit DIY AC, the split air conditioner breaks through outdoor unit installation regulations. With its unique product design, the air conditioner allows for consumer self-installation which can save thousands of euros in installation costs and months of waiting time. It was hailed by the pioneering international tech media The Verge as "an air conditioner that breaks industry ceilings."

Breezeless E split air conditioner featuring a micro-hole design truly provides a soft breeze without coldness. In addition, it employs the latest AI smart algorithm for self-learning, adaptation, and self-adjustment of operational parameters, optimizing users' cooling experience. In terms of energy efficiency, Breezeless E is certified A++ by the globally recognized technical assessment institution SGS, reducing over 30% energy compared to conventional air conditioners.

In winter, the Arctic R290 ATW heat pump serves as a more environmentally friendly and economical heat source for French households. The R290 refrigerant is considered an ideal refrigerant for the future due to its environmentally friendly characteristics. The Arctic R290 ATW heat pump is equipped with R290 refrigerant and related control technology. Certified with A+++ energy efficiency, the Arctic series heat pumps can protect your home warm and cozy by providing up to 75°C hot water for whole-house heating in freezing -10°C weather. Meanwhile, the fully electrified ATW heat pump system is rapidly replacing fossil fuel heating, better catering to French consumers' pursuit of green heating.

Atom T mini VRF system creatively combines refrigerant and water systems, fulfilling cooling, heating, underfloor heating, and domestic hot water demands simultaneously. Its compact size and all-in-one solution significantly reduce the required devices, offering a solution with a simpler system and lower costs. The saved time and space grants French consumers a quality living environment.

This pop-up event embodies deep collaboration between Midea HVAC and La Samaritaine, attracting a large number of consumers. Through interactive games and limited edition gifts, local consumers experienced firsthand the comfort and pleasure brought by Midea products, conveying brand philosophies of technology, environmental protection, and humanity. With participation from several local influencers and coverage from mainstream French media, the event had a further impact, serving as a stronger motor to drive Midea HVAC's promotion in the French market.

Notably, the deputy mayor of Aubervilliers and prominent French-Chinese leader Tian Ling visited the pop-up store. There, three of them learned about Midea HVAC's market positioning and development strategies in France, experiencing various star products firsthand. They affirmed Midea HVAC's localization strategy and expressed strong confidence in Midea's future development. On the year of the 60th anniversary of diplomatic relations between China and France, Mayor Tian Ling she encouraged Midea's team to research French consumers further with a local perspective, bringing more innovative, environmentally friendly, and comfortable HVAC products to French people.

As Midea continues with the internationalization progress, our research, manufacturing, and selling strategy is gathering speed. This pop-up event not only provided another chance for close interaction between Midea HVAC and French consumers but also exemplified local products, local service, and local marketing.

Midea Group will continue to uphold the philosophy of "Technology Makes Life Better," relentlessly exploring and innovating to bring high-quality life experiences to global consumers.